"Social Acceptance, the role of social media"
01.01.12 | Architectural Institute of British Columbia
CLS began using Twitter and hosting a company blog (web log) in 2010, at the same time the practice was established. For principals Javier Campos Architect AIBC and Michael Leckie Architect AIBC, it made sense for an interdisciplinary boutique firm doing mostly residential work but also venturing into graphic design and brand development.
“Our goal is to do quality work, developing a strong portfolio and have that speak for itself,” explains Campos. “That said, we do invest time in events like Pecha Kulcha where we inadvertently join in to a flurry of social media activity.” Adds Leckie: “We certainly see the benefits of social media, but for a small firm like ours, it’s a consideration as to the kinds of resources we want to invest in it, as compared to investing elsewhere in the practice.”
